About
Built by preppers, for people who prepare seriously.
The Get Ready Podcast launched in 2021 as a no-nonsense weekly briefing for people who wanted preparedness content that didn't assume they were building a bunker or buying gold. We covered weather systems, infrastructure vulnerabilities, supply chain events, and public health situations — the kind of material that makes you a more informed, capable household, not a more frightened one.
Over three years of podcasting, the most common request from our Telegram community was the same: "Can you do this for my area?" The national picture is useful. The local picture is what you actually act on. What are the evacuation routes from your neighborhood? What's the flood risk on your street? Who covers your ZIP, and how fast do they respond?
The co-founder had already built a static Area Study generator as a research tool — a comprehensive template that pulls from NOAA, census data, local government records, and open crime databases to profile a location across 14 categories. We decided to turn it into a product.
Get Ready is that product. It extends the static Area Study with ongoing dynamic intelligence — agents that monitor the sources relevant to your area and synthesize daily briefings you can read or listen to. We run on Anthropic's Claude for synthesis and ElevenLabs for audio. We're a small team with backgrounds in intelligence analysis, emergency management, and software engineering.
We prep ourselves. We use this product. We live in the communities we're building tools for.
The brand
The visual identity is a mushroom cloud with a rainbow coming out of it. That's intentional. The world is unstable. We're going to talk about it plainly, usefully, and without flinching — and without pretending the situation is either hopeless or easily solved. Calm under the cloud. That's the whole brand in one image.